Your 80-20 Fashion
E-commerce Playbook
Master the 20% of elements that drive 80% of conversions. An interactive command center for Arlox brands.
Potential Impact
LIVE CALCBy optimizing from 2% to 3.5%
Navigation Hub
The comprehensive breakdown. Click a card to dive deep into specific modules.
Critical Benchmarks
Why It Matters: You can't optimize what you don't measure.
Homepage Must-Haves
Why It Matters: 3-5 seconds to build trust or lose them.
Collection Essentials
Why It Matters: Friction here kills 40% of conversions.
Product Page Power
Why It Matters: Your digital salesperson.
Design Principles
Why It Matters: Design is not decoration; it's engineering.
Theme Selection
Why It Matters: The foundation of performance.
App Stack ROI
Why It Matters: Revenue multipliers, not expenses.
Trust & Badges
Why It Matters: Silent salespeople that answer objections.
Elite Strategies
Why It Matters: What the top 1% do differently.
30-Day Execution Roadmap
Don't do everything at once. Follow the sequence.
Week 1
FoundationWeek 2
UrgencyWeek 3
Social ProofWeek 4
CheckoutWeek 1 Tasks
Top Performers Showcase
Interactive comparison: Average vs. Elite.
Conversion Impact of Imagery
Customers cannot touch the product. Your images must bridge that gap. Elite brands provide a "Tactile" visual experience.
The "Average" Mistake
3-4 images, white background only. No context, no texture detail. Returns are 40% higher.
The "Elite" Standard
8-12 images + Video. Lifestyle shots, fabric closeups, model stats. Conversion +30%.
80% of top brands use video on PDP
Conversion Psychology
Social Proof
Hover to reveal principle
Psychology Principle
People assume the actions of others reflect the correct behavior for a given situation. Reduces uncertainty.
Scarcity (FOMO)
Hover to reveal principle
Psychology Principle
Items appear more valuable when availability is limited. Triggers loss aversion.
Loss Aversion
Hover to reveal principle
Psychology Principle
The pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Paradox of Choice
Hover to reveal principle
Psychology Principle
Too many choices lead to anxiety and non-action. Limit options to guide decisions.